Building a Business Website With a Growth Mindset
Image by Nataliya Vaitkevich
Growth should always guide your efforts when it comes to your business. When hiring, do you ask yourself — will this candidate help my business grow? When seeking out new clients, do you ask yourself — will this client contribute to my company’s growth?
Most entrepreneurs are already in the habit of asking these questions, but you might be overlooking an important opportunity if you don’t apply the same principle to your website. Indeed, your online presence is a major factor in your business’s growth.
So, find out how to build a business website with its growth in mind.
Identify What Your Customers Want
Before you can fully leverage your website for growth, you need to develop an understanding of exactly what customers want. Most customers who log onto an eCommerce website, for example, are probably looking for something to buy. Identify what that is and how you can offer it, and you’ll boost your conversions.
If your website takes too long to load, or its images are poor quality, customers will be turned off before they can look any further. So, ensure that your site offers a user-friendly experience with positive performance. A high-quality site that loads quickly and engages visitors will likely garner more traffic, too.
Perhaps the most important role your website plays in your business’s growth, though, is its ability to integrate with your other internal platforms. You should be able to pair it with your Customer Relationship Management (CRM) platform or your Enterprise Resource Planning (ERP) system, for example. Pairing these systems can help you gain an overview of your company’s traffic, revenue, and customer relations.
Be Ready for Any Unexpected Attacks
Growth isn’t just about building positive expansion. It’s also about creating an effective defense. This is especially true when it comes to the threat of a cyber attack.
According to research published by Cyber Security Magazine, 43% of breaches perpetrated by a cyber attack affected small and medium-sized businesses. How can you defend your business against this?
The best way is to increase cyber security and data protection. This plan should include a detailed protocol for quickly reinstating your website, patching any vulnerabilities, and resuming business. It should also include information regarding which applications are the most vital to recovery, your expected timeline for resuming operations, and who is responsible for each task of the recovery process.
Of course, the best thing you can do is prevent a cyber attack from happening in the first place. To do so, you should regularly audit your business’s website security features, assess any potential threats, and brief all employees on cyber security basics.
Make Your Growth a Priority With the Best Website
Your company’s web presence is one of the most important tools you have in pursuing growth. In many cases, your website is the first impression that a prospective customer will get of your business, and you want to ensure that you maintain a high conversion rate.
There are several ways to achieve this, including fully-integrated CRM and ERP systems and an effective recovery plan in the event of a cyber attack. With these resources, you can easily optimize your web presence and ensure that it facilitates the growth you want to see.
About the Author
Sarah Bull is a single mom of two, an entrepreneur, and a penny pincher. She created her blog, economymom.com, to share what she’s learned about growing a home-based business and making money online all while raising two awesome kids.
Through her site, she hopes to inspire readers, especially fellow moms, to take their earning destinies into their own hands using her career and money-making advice.
